Nowadays, communication is primarily mobile. Important data about the behavior and the wishes of customers can be gained from the mobile customer journey: How are they interacting? How would you like them to interact with the company? Companies can use the data obtained from the customer journey to reach their target group at the right moment on the channel they choose, and thus influence their buying behavior. MICRO-MOMENTS CHANGE THE ONLINE…16. September 2017
Supporting companies in setting up the right strategy for their digital success.