Facts instead of assumptions
Reports and analyses are essential for determining how well social media campaigns are running. Naturally, the first place you go for this data is your own accounts and campaigns.
However, it starts to get really interesting when you go beyond this and are able to gain insights from all relevant social media conversations. This is possible with special social insight tools that give you analyses of the conversations that you lead through your own social media presences.
Discover who is mentioning your brand and how they are speaking about it. With valid data about demographics, regions and the different types of content, you can perfectly adjust your campaign.