LinkedIn is no longer “just” the social network for job seekers. It has since become an indispensable networking resource for people around the world.
LINKEDIN IS THE B2B PLATFORM FOR MARKETING & NETWORKING
The ability to create a strong, personal, and well-known brand through LinkedIn is the biggest value proposition and the reason for the platform’s growth. Increase your own awareness, position the company properly and be optimally networked worldwide, all this LinkedIn offers.
The social media platform is growing and is therefore an effective medium for generating B2B leads and presenting your own brand or company – in one of the largest networks for business and marketing.
Last year, I was visiting the LinkedIn Office in San Francisco. I had a very interesting and informative meeting and was able to take many new insights and ideas with me. LinkedIn has evolved. The user can draw more and more benefits from the platform, duration of stay & usage increases. It is now much more than “just” a job search portal.
Here, LinkedIn has been inspired by some popular features of Facebook and provide the homepage with more content. In addition to the organic contributions, the feed now also presents sponsored articles and videos with advertising content. The news feed promotes interaction, and relevant content can be better marketed.
Messaging & smart replies
The messaging system has been upgraded with an interesting feature: Smart Replies. The intelligent feature makes it easier to talk to potential new customers or business partners and helps them to respond quickly and easily to incoming messages. Using Smart Replies you get personalized answers and can continue the conversation no matter how busy you are.
LINKEDIN HAS GENERATED ADDED VALUE FOR ITS MEMBERS AND OFFERS A VARIETY OF FEATURES AS WELL AS VERY USEFUL MARKETING AND ADVERTISING OPPORTUNITIES.
Video for sponsored Content
LinkedIn has created a stage for B2B videos. Marketers are able to use videos with sponsored content on company websites in a targeted manner and thus inspire the target group. Thus brand awareness can be built up in a professional environment and qualified and potential new customers can be reached.
Analytics for shared and published posts is now very rich. In addition to insight into the impact of published content on the LinkedIn network, you also get accurate information on which people have been reached. When an article is published, you will receive email reports on page views, likes, followers, and other performance metrics.
LinkedIn dominates B2B marketing and is an indispensable platform for marketing and communication. Use these features to increase your reach and get the most out of your business.