Instagram Stories is a feature that allows users to post photos and videos that disappear after 24 hours. Like Snapchat, the photos and videos shared in your Instagram story are short-lived and can only be viewed 24 hours a day.
Instagram Stories are a great way to interact with audiences and an easy way to publish content quickly and easily. More than 300 million users track and use Instagram stories every day to share, inform or discover the latest trends, products and brands.
Why are Instagram Stories this popular?
Unlike Instagram posts, which are made very accurate and considered, Instagram stories are more raw and real. They bring the human element into the brand's Instagram communication and give followers a chance to get to know them better.
With an Instagram post, it may take a little more time to edit and post the photo or video. With Instagram Stories? These are done in a few minutes and do not have to be perfect. Factors such as lighting or resolution are not that important and some "more reality" can be shown in the posts.
The more stories you share, the more personality / image you will add to your account, and the users will be closer to your brand than ever before.
The potentional of Instagram Stories
Gain new audiences and more viewers. Instagram stories generate extra reach for your account. They are not only visible to those who follow your business, but also to users who are not yet following. This opens up a great way to increase your reach and inform more people about your brand or business.
You can share previews of your products, show your product in action, respond to people's questions in real time, and bring more engagement.
Brand Growth with Instagram Stories
Generate attention around your brand and business and increase your visibility. Stories give brands the opportunity to speak directly with their followers, customers and potential customers. A real person who speaks something in video format, a boomerang from the last meeting, or a quick snapshot from the daily work routine. All of this generates a lot of excitement and enthusiasm. They can use this to talk to interested users, interact with them, and answer their questions with direct messaging.
TIP: Post impressions at short intervals and tell your "story" of the day, events etc.
More efficiency with Instagram stories
Use Instagram stories effectively to better interact with your landing pages (blog, website, online shop).
Use the swipe-up feature or links in the stories to direct users directly to the landing pages and increase sales, leads and traffic.
Social media provides businesses with incredibly effective ways to connect with followers and users. No matter if it is an online shop, a new blog post or a new Facebook or YouTube video. With Instagram Stories traffic can be directed to the relevant landing page! Increase the awareness of your brand and encourage users to interact and share content.
TIP: the swipe-up function is currently reserved for verified accounts and those with more than 10,000 followers. For advertising campaigns, however, the function can be booked by all accounts as an advertisement.
Brands and companies should switch to a business profile because it provides them with a lot of detailed insights and data – where their audience is, when it’s active, how well they interact with their posts, and much more!
Lots of useful tips, answers and help with Instagram Stories can be found in the blog post Instagram Hacks for Brands.